We are what we see?

Media Literacy, Chapter 30 "Buying and Selling Culture" by Quail et al, discusses the impact of talk show contents among consumers. I was very intrigued by this topic because I frequently watch talk shows, such as Oprah, Maury, and Dr. Phil. In fact I have gone out on many occasions during one of Oprah's book club shows to glance at some of the books she has recommended. It is extremely evident the amount of power Oprah has as a leader within our society, just take a look at her open support for President Obama and the response of her audience. This questions however; "the effects that these shows have on home audiences' psyches, relationships and careers" (p.353). We are entertained by these shows but we are also giving back to these shows and their advertising agencies. These shows are able to reach thousands of people within 1 hour, also creating thousands of consumers for their products. In fact the way in which many of these shows are set up appeal to our desires, needs and wants. Celebrities create the loyal platform and appeal for us to buy these products often equating status with many of their brands. Quail et al, claim they make us believe that a problem exists and then slap us with the solution that we must have to lead happier lives (Dr. Phil's self help books). Creating a panic also works as well "while quantities last" (p. 356) hence the illusion that everybody has this need and we have to make sure we get this happy pill. I agree that I am a loyal audience of Oprah and trust that whatever she puts her name to is well thought of and worth buying, however; I am able to make educated consumer choices beyond Oprah's options and I believe that while they have the media power we are the consumers that choose to keep them on top.